Most people who support a "green" lifestyle do so by supporting efforts like recycling or conserving energy. But there are those who want to put their money where their mouths are. They want to invest in companies that operate in an environmentally friendly manner. Those companies are growing in number. Stock brokers like Chris DiMattio say the number of green investors is growing too. Chris says: "There are a number of charitable organizations, now profit organizations that actually have those written into their investment policies and there are some individual investors that want to be pro-environment.” As a general rule, "green" investments are made with long term returns in mind. Chris says: "Could you make a quick dollar on them? Certainly. Stranger things have happened, but anytime you're considering investing in a "green protfolio" you know, talk to your financial advisor about it and keep within your asset allocation mix." Lisa Alexander is an expert in environmentally friendly homes. She likes to invest in "green companies", but cautions investors about "green washing". Lisa says: "Green washing actually is defined as a company that spends money on marketing themselves as a green company rather than spending money and research on making sure their materials and their company and policies are fully green." Her advice: Deal with a professional broker. Lisa says: "You want to make sure that whoever you're investing in is truly green."