The West Texas mystique could be appealing to people around the world.
With the tourism appeal of West Texas in mind, the Midland Convention and Visitors Bureau held a tourism summit in the Tall City on Thursday.
The summit introduced some international tour operators to attractions in the Permian Basin and West Texas as a whole.
The Midland Convention and Visitors Bureau wants to stress that vacations to the area aren't just trips to a destination.
Instead, such a trip gives international travelers a chance to experience a change in lifestyle.
"It's always fun to get out of your little envelope or your little or out of your circle and experience life a little differently," Midland Mayor Wes Perry told Big 2. "This is an opportunity for you to do it."
The tour of Midland and the Big Bend is part of a larger statewide push called the Go West Summit.
The Go West Summit -- which culminates with a travel tradeshow in late January -- will attempt to sell tourism in 13 western U.S. states to an international traveling audience.