AT&T caved to complaints that it's placing unreasonable limits on the "unlimited data" plans it offers smartphone subscribers.
The cell phone company said Thursday that from now on, it will only slow down service for its "unlimited data" subscribers when they hit 3 gigabytes of usage within a billing cycle.
Previously, the company had been slowing down service when subscribers entered the heaviest 5% of data users for that month and that area.
There was no way for subscribers to find out ahead of time what the limit was. AT&T would send a warning by text message to people who approached the limit. The data throttling would then kick in a few days later. Thousands of subscribers complained about the policy online.
"Our unlimited plan customers have told us they want more clarity around how the program works and what they can expect," AT&T said in a statement Thursday.
AT&T doesn't sell the "unlimited data" plan any more, but subscribers have been allowed to keep it. The company charges $30 per month for the plan.