And they claim it happens on many smartphone cameras if they are aimed toward a light source.
According to the company, the purple flare has been an issue for all the models of the iPhone.
The only fix Apple is offering telling customers to try to avoid pointing the camera at bright lights.
Disappointed users are sounding off in the Apple forums ... some saying the purpling is happening in situations where there isn't a bright light in the frame.
The purple problem is one of a handful of complaints Apple has been dealing with since the iPhone 5 released September 21st.