It's essentially bundling up many of the services and perks that airlines have been busy unbundling into separate line-item fees for several years. The new system will give passengers the option to stick with the lowest fare available, called Choice, and pay a la carte for checked bags, preferred seating and other services and perks.
Or -- for an additional 68-dollars round-trip, a new Choice Essential option includes one checked bag, no change fees and priority boarding. For 88 dollars, Choice Plus includes those three items, plus a 50 percent A-A Advantage mileage bonus, same-day flight change or standby and a premium beverage.
But one aviation consultant says the new structure may end up costing some passengers more for the same services.