Halloween is a Real Treat for Pizza Places
By: Stephanie Castillo
Updated: October 31, 2011
Pizza delivery chains
are gearing up for one of their biggest nights of the year on Monday
with Halloween-theme discounts aimed at stealing market share.
In terms of delivery
sales, Halloween ranks among the top five nights of the year, pizza
chain operators say, along with Super Bowl Sunday, the night before
Thanksgiving, New Year's Eve and New Year's Day.
Convenience is a key
factor, said Tim McIntyre, vice president of communications for Domino's
Pizza LLC, based in Ann Arbor, Mich.
"Families are too busy
getting their trick-or-treaters ready and they're constantly answering
the door, so there's not much time to make dinner," he said. "We also
find that we're popular at Halloween parties for adults
and kids."
National Restaurant
Association research indicates that about 20 percent of Americans say
they will order takeout or delivery from a restaurant on Halloween.
Young adults ages 18
to 34 who were surveyed were even more likely to order takeout or
delivery, with 33 percent saying they planned as such, while 28 percent
of families with children plan to order in.
To read more click: Restaurant News
To read more click: Restaurant News
