Don't Mess With Texas

WHAT: The Don’t Mess with Texas Litter Cube is coming to Odessa to help people understand just how big a problem litter is on Texas roads. The Litter Cube operates with clean litter blowing around a clear, plastic booth, challenging participants to attempt to grab trash and stuff it inside a litterbag. Event visitors and participants who correctly answer litter trivia questions and win litter prevention games are eligible to receive Don’t Mess with Texas promotional items.
 
The 2010 Don’t Mess with Texas outreach tour is stopping at signature events this summer to convince Texans not to litter and to encourage others to prevent littering. The Litter Cube will also pop up at Buc-ee’s convenience stores — a Don’t Mess with Texas partner — throughout the summer. Other key partners include McDonald’s and Sweet Leaf Tea.

WHEN/WHERE:
Rock the Desert
Near Midland International Airport
2000 North FM 1788
Odessa, Texas 70765

Thursday, Aug. 5, 2010 from 3 – 8 PM
Friday, Aug. 6, 2010 from 3 – 8 PM
Saturday, Aug. 7, 2010 from 10 AM – 8 PM

KEY VISUALS/PHOTO OPPORTUNITIES: Participants can simply observe activities or climb into the Don’t Mess with Texas Litter Cube. Don’t Mess with Texas roadies will distribute campaign T-shirts, bumper stickers, and litterbags. Roadies will also take photos for the new Don’t Mess with Texas photo album, which is open to all individuals for posting pictures representative of what Don’t Mess with Texas means to them (DontMesswithTexas.org). Litter trivia games and the new Litter-ball game will spread a consistent message — litter is all fun and games until it ends up on Texas roads.

WHY: The Texas Department of Transportation (TxDOT) spent approximately $47 million in 2009 to pick up litter.  A growing population makes prevention key to solving the problem.
 
About Don’t Mess with Texas
Don’t Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT’s litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don’t Mess with Texas activities also include a spring “Trash-Off,” community outreach, a scholarship program, a corporate partner program, and a new photo album where Texans can share their iconic Texas images. For more information, visit www.DontMessWithTexas.org. TxDOT’s goals are to reduce congestion, enhance safety, expand economic opportunity, improve air quality and increase the value of transportation assets. For more information, visit www.txdot.gov <http://www.txdot.gov> . 

 For more information please log onto: http://dontmesswithtexas.org.