According to a recent study, champagne sales, which have been flat over the past few years are up 12 percent.
Glasses will definitely be bubbling this new years. I headed over to Western Beverages in Midland where bottles are flying off the shelves.
The sound of clinking bottles is music to this Managers ears
"It has definitely been a big seller for us this year," said Vicki Green, Assistant Manager of Western Beverages.
For the past couple weeks shes been bagging up the champagne and tearing out hundreds of reciepts.
"This year, things have been better year round, so a bigger push on champagne," said Green.
Customers are trying to get their hands on some bubbly before the clock strikes 12.
"We are buying 3 cases."
"I think people tend to, depending on what kind of year you have, I think that those things tend to go hand in hand. Successful year, you want to celebrate," said Clay Hatch, a customer.
Another reason, people are buying more because they saved money in other places
"A lot more people are staying home than going out," said Green.
Vicki says, champagne sales are up, especailly for the pricier bottles, like this Kristal, which sells for $249.00 dollars.
"more expensive champagnes than usual, there are the ones selling this year, better than last"
Customers say splurging is well worth it. Because champagne helps ring in the new year right.
"It helps us get us through the day."
"What's not to be happy about, I am going to spend new years with my long haired chihuaua bear and my sweetheart at home," said Hatch.
If you do get champagne for new years, remember to be safe. Pop the cork outside, and make sure you aren't pointing it at anyone. You'd hate to ring in 2011 with a trip to the ER.