TXDOT's Holiday P.A.S.S. program -- which stands for "Person Appointed to Stay Sober" -- focuses on the importance of planning for a sober ride home from holiday celebrations.
The campaign encourages Texans to give the gift of a sober ride, and to provide non-alcoholic drink options at all holiday festivities.
TXDOT reports that there were 2,462 alcohol-related crashes between December, 1st 2011 and January 1, 2012 in Texas.
Alcohol-related crashes in Texas killed 78 people during last year's holiday season.
A total of 842 people were also seriously injured in alcohol-related crashes during that time period.